About the Author
Computational Advertising
Basic Information
Publish
- Chinese: Posts & Telecom Press, Sep, 2015
Review by RoamWonder
Recommendation Index: ⭐⭐⭐⭐⭐
- Maybe the first monograph about computional advertising in China.
Important Situation and Background
- Nov. 2009, Andrei Broder attend in HongKong CIKM'09 and spread "Introduction to Computational Advertising"
- Sep. - Dec. 2011, Andrei Broder, the chief scientist of Yahoo!, had open the first computational advertising course "Introduction to Computational Advertising" in Stanford University, and in this course had first consider the computional advertising as a specialized subject.
- 2015, Big Data and Data Monetizing became more and more popular.
Concepts & Terms
Summary
- Traffic Monetizing and Data Monetizing are the core of business model in many internet corporation. +